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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And I like folks that educate me on issues and outcomes. So they’re teaching the buyers how to think about the market so they can make any educated, informed decisions. And you’ve got a head of sales enablement.

Research Software 64
Research Software User Testing Positioning Product Research 64
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The Great Silence

The Product Coalition

FEBRUARY 26, 2022

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about.

User Testing 171
User Testing Weak Development Team Customer Experience Customer Feedback 171
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