Consulting Exercises Inbound Product Goals 
Gainsight
FEBRUARY 2, 2024
Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.
Intercom, Inc.
OCTOBER 16, 2019
At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website.
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