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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Instead, focus on fostering a culture of communication and feedback loops between the team. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. If you make mistakes without learning, you’re not improving.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. Iterate the product based on feedback.