Consulting Feedback Loop Outbound Startups 
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.
Intercom, Inc.
NOVEMBER 7, 2019
Spendesk thinks about building its company in three stages: startup, growth, and scale. Instead, focus on fostering a culture of communication and feedback loops between the team. How can you position your sales team so that they are more like consultants that are hot sellers? That’s quite a large market.
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