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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.

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17 Must-Read Product Management Books

Hutwork

Each product iteration is different, technology is ever evolving, and work environments change as well. The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive. Management books normally discuss processes and people and skip over technology. A true teacher would never tell you what to do.

Books 67
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Are you cut out for Product Management?

BrainMates

Layer customer research and conversations on top of these discussions and the job becomes inherently more challenging. To minimise this, we conduct research, analyse data, run experiments and use every tool and trick in our Product Management handbook to increase our certainty that the product will enjoy success and reward our businesses.

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20 Top Product Management Books for 2021

Alchemer Mobile

Is there a pattern underlying how technologies hook us?Nir This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Scientific progress depends on good research, and good research needs good statistics. How to Build Habit-Forming Products.

Books 236
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People & Company’s Bailey Richardson on how to find your people

Intercom, Inc.

Now she’s one of the principals at People & Company, a coaching organization (not a consultancy, she’s quick to point out) that helps organizations harness the power of community. People were just connecting with each other in such a benevolent way through this platform. Coaches, not consultants.