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The Perfect World and the Real World of Product Research

The Product Coalition

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. The real world has limited resources, unrealistic deadlines, and new teams that have not been able to do research at all.

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

The results are increased engagement, increased productivity, and better solutions. Major Takeaways: You can’t help others if you’re not in a position to help yourself. ONE Powerful Word That Can Transform Your Customer Relationships with the incredible Nils Vinje, Founder and CEO at Glide Consulting and 30 Day Leadership.

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Here’s what our Business of Software Conference USA 2018 Speakers are Reading

Business of Software Conference

What makes Business of Software Conference speakers so smart? In honor of the recent passing of Gerald Weinberg, I’ll choose my favorite of his: The Secrets of Consulting. Current reading: I’m currently in the middle of reading a whole slew of books on JTBD, for the research I’m doing on the topic. Good to Great by Jim Collins.

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17 Must-Read Product Management Books

Hutwork

Each product iteration is different, technology is ever evolving, and work environments change as well. The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive. Management books normally discuss processes and people and skip over technology. A true teacher would never tell you what to do.

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Demystifying service design: what it is and why you should care

Imaginary Cloud - Design

The panoply of titles is an undeniable reality as you can name, for instance, service designers, design strategists, innovation consultants, and even UX designers. Here we see service design working on a system level, with an overview of the different products, processes and touch points of the whole service. What is service design?

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Are you cut out for Product Management?

BrainMates

Of course, there are many kind ways to say ‘no’ (check out this great article by Sebastien Phlix, Product Manager at Typeform, on the art of delivering a ‘ Positive No’ ). Layer customer research and conversations on top of these discussions and the job becomes inherently more challenging. Don’t like switching contexts?

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.