PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Innovatemap

JUNE 11, 2020

An internet search for user experience design (UX) in any given city brings up several different types of companies that list user experience and user interface (UI) design on their websites: development firms, consulting firms, innovation firms, marketing agencies, and freelance networks. A digital product agency is design-forward.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

Actuation Consulting

JULY 6, 2018

They can also impact sales messages. A User Persona represents a specific type of buyer who will have a very specific use for your product or service. Persona development is driven by market research or Voice-of-the-Customer activities. Advancing the Profession of Product Management. User Personas.

User Testing 40

User Testing Customer Experience User Friction Data Visualization 40

Intercom, Inc.

JANUARY 14, 2021

I got my master’s in computer science back in Prague, then I ventured into the world of consulting and spent several years at Accenture. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks. It’s the same thing in product management.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

FEBRUARY 8, 2021

The variables you pick will determine where to spend your product marketing efforts and your success for sustainable growth in the future. Are you looking to apply specific messaging to new customers of a particular geographic region? See how easy it is to measure customer satisfaction with a quick consultation.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55