Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Data Visualization 226

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

The Product Coalition

OCTOBER 26, 2021

I’m having to manage upwards to get the support to take the team on the journey towards accelerated product strategizing but I am creating enemies. I got this message as part of a Facebook discussion on the role of the product leader. What can I say, product leadership is a tough role to play. I am burning out.”

Leadership 157

Leadership Messaging Customer Experience Travel 157

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

The Product Coalition

JULY 22, 2021

And so we inform them, consult them, involve them. think sales (engineers), account managers, customer success, product marketing. You might wonder why Joel should care since he got the promotion despite his reputation outside of the product team. you probably get bombarded by messages from people in your organisation.

User Testing 158

User Testing Roadmap Messaging Leadership 158

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. He’s also a consultant, author, and adjunct lecturer.

Customer Experience 104

Customer Experience User Testing Customer Feedback Research Software 104

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. But what happens once the fit is achieved?

User Testing 138

User Testing Customer Feedback Customer Experience Research Software 138

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Poor product-market fit : Potential users are likely to drop off early in the sales funnel if there’s a mismatch between their needs and what your product offers; a classic sign of poor product-market fit.

Data Visualization 103

Data Visualization User Testing Analytic Tools Feedback Software 103

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then joined Square, where she led the launch of the Square Stand.

Branding 52

Branding Startups Marketing Consulting 52

The Product Coalition

NOVEMBER 19, 2020

There are many people who graduated and were introduced to product management afterward. They spent a few years in another job, maybe as an analyst or consultant. How do these people get into product? Strategies to switch into product management. Associate Product Management (APM) programs. He cold messaged them.

Technical Review 160

Technical Review Product Management Product Manager Research Software 160

Mixpanel

NOVEMBER 2, 2023

To really understand how users are interacting with your product and your marketing messaging, you eventually need to look at the data. But, unfortunately, the analytics platform that we initially used was so cumbersome we had to pay consultants to configure it. To our credit, we knew this. Try it for free.

Data Visualization 75

Data Visualization Analytic Tools Startups Reporting Tools 75

Mind the Product

SEPTEMBER 1, 2020

. * Buy April’s book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. Visit The Product Experience homepage for more information and more episodes! Get in Touch, Rate Us and More!

Positioning 114

Positioning Product Research Customer Experience Feedback Software 114

The Product Coalition

MARCH 12, 2023

Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. But since the term ‘product consulting’ could mean very different things, I got a variety of leads with various needs.

User Testing 111

User Testing Product Research Consulting Leadership 111

Amplitude

FEBRUARY 1, 2021

Positioning starts with understanding the target audience(s) for your product. A well-crafted user segment will help articulate the right value prop, and guide you towards the right marketing messages and channels to reach these audiences. Sit down with sales reps, and help them tailor their selling approach to your new product.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Outline identified customer pain points and adjust your messaging. Data is a continuum.

Feedback Software 90

Feedback Software User Testing Research Software Data Visualization 90

Mind the Product

JANUARY 28, 2019

Most product managers are driven to achieve excellence in their craft. Many, however, get stuck in what I call “product consultant” mode and cannot break out of it. Many product managers never get to launch a product, let alone own one. Steve Jobs’ Take on Consulting.

Product Management 139

Product Management Product Manager Customer Experience User Testing 139

The Product Coalition

AUGUST 1, 2023

So what exactly is product strategy? Why is it important if I have a solid product management team?” Questions were my business as a consultant. using my best-consulting delay tactic. “I Product strategists deliver translation and clarity through the product strategy and path forward. Hey, are you listening?”

Product Strategy 133

Product Strategy Strategy Product Research Data Visualization 133

Mironov Consulting

DECEMBER 29, 2022

 A B2B software product company goes to great lengths to reduce/eliminate implementation projects, custom work, connectors to a single client’s unique application or database, bespoke machine learning models, on-site deployment, separate hosting, content moderation…  every kind of human intervention or assistance.  Revenue

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Alchemer Mobile

MAY 7, 2020

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. Watch the full video here. Kin + Carta.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Innovatemap

APRIL 23, 2021

We are experts in digital product research, branding, marketing and design, so we are naturally marketing people, too. In countless conversations with prospects, we tout our ability to bring products to life. There’s a reason people come to us and say, “I’m not happy with the marketing agencies I’ve spoken with.”

Research Software 52

Research Software Product Research Customer Experience User Testing 52

Userpilot

JULY 27, 2022

In the introduction stage, marketing efforts should aim to create a unique brand identity and generate a buzz that attracts new users. For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Product Lifecycle vs. BCG Matrix.

User Testing 97

User Testing Feedback Software Analytic Tools Research Software 97

Userpilot

DECEMBER 23, 2020

We’ve interviewed several prominent names in the industry, including the CEO of Product School, Carlos Gonzalez de Villaumbrosia; Andrea Saez, Head of Product Growth and Education at ProdPad; Gen Furukawa, Co-Founder at Prehook; Natália Kimli?ková, Trends to Watch In Product – Table of Contents. Natália Kimli?ková,

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Userpilot

JANUARY 6, 2023

That is the question that many product managers and marketing managers need to tackle to choose the best pricing strategy for their SaaS products. That’s exactly what Jana Frejova , Product Marketing Lead at Spendesk Spendesk , discussed in her recent presentation at the Product Drive Summit 2022 organized by Userpilot.

Customer Experience 93

Customer Experience User Testing User Friction Product Research 93

The Product Guy

SEPTEMBER 10, 2016

Senior Product Manager @ Citrusbyte (New York City) Keywords: Consulting, Design, Product, Strategy, UX [link]. UI / UX Designer @ Citrusbyte (New York City; Multiple Locations) Keywords: Design, Product, Strategy, UI, UX [link].

Customer Experience 87

Customer Experience Product Management Product Manager Management 87

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. You can’t always know in advance what will work, and you might need to repeat yourself many times until the message sinks in.

Customer Experience 137

Customer Experience Product Research User Testing Data Visualization 137

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product. Let’s unpack. What’s In a Name?

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Innovatemap

JUNE 11, 2020

An internet search for user experience design (UX) in any given city brings up several different types of companies that list user experience and user interface (UI) design on their websites: development firms, consulting firms, innovation firms, marketing agencies, and freelance networks. A digital product agency is design-forward.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

ProductPlan

FEBRUARY 8, 2022

Who’s Responsible for Product Launch Management? In most larger organizations, product marketing will lead the product launch effort. So, the product marketing team needs to work closely with the product manager to coordinate the details. Marketing and sales enablement. Public relations.

Product launches 40

Product launches Customer Experience Management Management 40

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Gainsight

SEPTEMBER 8, 2021

Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? These other teams sometimes have the skills to be true thought partners and business consultants, taking that pressure off of CS leadership. Any great consultant needs to know the right questions to ask, though. Your VP of CS?

Reporting Tools 105

Reporting Tools Data Visualization Analytic Tools Marketing 105

bpma ProductHub

DECEMBER 12, 2016

I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. Heck, you could even start your own startup (after all, you do know a thing or two about product-market fit and how to create products, don’t you?). Your career will thank you!

Research Software 150

Research Software Product Management Product Manager Startups 150

Gainsight

APRIL 8, 2020

Sending the right (sales) message to the right customers – at scale. At the same time, you need to massively scale your expansion efforts, so sending the right expansion message to the right customer has never been more important. And with the right set of tools, best practices, and attitude, it can be done quickly as well.

Data Visualization 59

Data Visualization Customer Experience Healthcare Travel 59

The Product Coalition

JANUARY 8, 2023

When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation. Start Again at the Top When you write an email, do you read it again before you send to see if it makes sense and conveys the right message?

Product Strategy 117

Product Strategy Strategy Research Software Product Research 117

Actuation Consulting

JUNE 24, 2019

1 – Who are your top priority audiences for the product? 3 – What are the key messages you need to communicate? 2 – Your messaging must be solidly developed. 3 – Your launch plans must align with the overall product strategy and development plan. Four Key Points to Include. 4 – What are your objectives?

Strategy 56

Strategy Development Product launches Advertising 56

Gainsight

AUGUST 5, 2022

Solutions Consultant or Presales Engineer: The role of a Solutions Consultant or Presales Engineer is a Sales collaborative role. Customer or Product Marketing: In Product Marketing, you would help determine a more defined customer target.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Bain Public

JANUARY 4, 2020

Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy. With this, he has identified an actionable process that enables him to offer concrete messages about product management and operations. For more information, visit bainpublic.com or call 514-442-8487.

Workshop 52

Workshop User Testing Leadership Customer Experience 52