PMLesson's Ace the PM Interview

DECEMBER 13, 2021

The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles. This is not necessarily a bad thing by any means.

Technical Review 52

Technical Review Research Software Feedback Software Software Review 52

Gainsight

FEBRUARY 2, 2024

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Pragmatic Marketing

JULY 31, 2009

Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. We’re just terrible at writing them; and, still, the development group wants more detail—and more and more and more. They read like somewhat-technical marketing hype. “The product shall.”.

Agile 70

Agile Marketing Reporting Tools Data Visualization 70

Business of Software Conference

NOVEMBER 28, 2019

or a consultant or thinking about doing a startup? It’s an online website which is really a catalogue for cloud services and products and consultants and developers to build Government digital and cloud implementations and I think it’s transacted over £3 billion since it started. And who’s something else like a V.C.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40