PMLesson's Ace the PM Interview
DECEMBER 13, 2021
The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles. This is not necessarily a bad thing by any means.
Userpilot
MARCH 25, 2024
Various factors could cause customer churn, including bad product-customer fit , poor user onboarding experience , poor customer service , and weak customer relationships. Use email marketing to win back churned customers. Put simply, poor customer service interactions increase the likelihood of churn.
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Gainsight
FEBRUARY 2, 2024
Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.
Userpilot
FEBRUARY 22, 2024
It can also serve as a source of invaluable feedback for product development. You’ll also need to hire the right individuals for your customer support team and invest in training them and providing them with the tools for success. Competitive advantage : Customers stop doing business with an organization due to poor support.
Intercom, Inc.
AUGUST 29, 2019
It’s no surprise that one of the key levers for growth as you go from startup to scale-up is your sales team. How quickly you’re able to accelerate growth depends on your ability to build a nimble sales org and develop a strong sales strategy. There were a thousand people in this seminar that he was doing, and it was just Q&A.
Pragmatic Marketing
JULY 31, 2009
Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. We’re just terrible at writing them; and, still, the development group wants more detail—and more and more and more. They read like somewhat-technical marketing hype. “The product shall.”.
Intercom, Inc.
JULY 23, 2020
As the CEO of Flow , a flexible project management app for teams, Daniel is working to create a productivity tool that defies conventional metrics, meaning that it simply allows you to get your most important work done without monopolizing the time you spend in the software itself. What seminars could I go to? billion in 2015.
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