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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

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The Product Vibe Holiday Edition

Product Management University

‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. Product Portfolio Management Explained for B2B.

Seminar 130
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8 Best Product Webinars in 2024 and Beyond

Userpilot

TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. You can use your findings and improve your in-app marketing with Userpilot. A product webinar is a virtual seminar or presentation focused on showcasing and discussing a specific product.

Webinar 105
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How to find product/market fit before you start building — UserLeap’s Ryan Glasgow

The Review by First Round

Today’s episode is with Ryan Glasgow, the founder and CEO of UserLeap, a product research platform that helps PMs, user researchers, and growth marketers launch microsurveys to uncover customer insights faster. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.

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May 31-June 14: Online Product Leadership Course

Mironov Consulting

  This is a seminar-style " Product Management Leadership Essentials " course, initially limited to 10 participants. After decades of in-person classes, workshops and event keynotes, I'm now offering my first real-time remote course.  

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Harnessing Anime’s Growing Popularity for Effective Marketing Strategies

freshtrax

While anime marketing enjoys immense popularity in Japan, it presents a fresh and unexplored avenue for engaging U.S. Examples of Anime in Marketing Anime has been successfully used to promote companies and products in Japan for years, one powerful example is this Anime ad for Tokyo Disney. Predicted Anime Market Growth Worth $25.62

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Closed-Loop Analytics for SaaS: How to Bridge the Data Gap

Userpilot

TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Every department in a SaaS company should be aligned with ongoing marketing campaigns and active sales funnels.