Userpilot

MARCH 23, 2023

TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Every department in a SaaS company should be aligned with ongoing marketing campaigns and active sales funnels.

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Analytic Tools Data Visualization Customer Experience Reporting Tools 89

Userpilot

FEBRUARY 22, 2024

This article examines how to create an exceptional customer support strategy. We take a deep dive into the strategies of successful SaaS businesses and the tools that power your strategy. To create an effective support strategy , you must first define your support philosophy.

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Feedback Software Analytic Tools Customer Feedback Customer Experience 77

Business of Software Conference

NOVEMBER 1, 2023

Plus, they likely have a marketing budget that can blow yours out of the water. While this looks like a winning strategy on paper, it often isn’t as helpful as it might appear. Like many software companies, Constant Contact started with classic, online inbound marketing strategies.

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User Testing Research Software Feedback Software Customer Experience 52

DemandMatrix

JULY 1, 2020

They have developed and are following smart marketing tactics that would help them sustain the impacts. How B2B Marketing got harder with changing global picture? Cross-border business travels also went for toss because of which global events, seminars, exhibitions, meetings are called off. What does it focus on?

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freshtrax

APRIL 18, 2024

Localizing Innovation Trios elaborated on Mentum’s challenges and strategies in Latin America. He highlighted the importance of understanding local cultures, regulations, and business practices to successfully enter new markets. A shift in mindset is required for global businesses as opposed to local or domestic businesses.

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Vision ChatGPT Healthcare B2B 104

The Product Coalition

FEBRUARY 13, 2019

March 19, 2019 Behavioural Economics and Decision Science for Social Good Seminar , London, GB?—? November 19–21, 2019 Habit Summit , San Francisco (unfortunately, canceled 2019, looking forward to 2020) Behavioral Science & Marketing Summit , San Francisco?—? March 25, 2019 Shopper Brain Conference , NYC?—?

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Userpilot

NOVEMBER 24, 2022

An effective customer education strategy can speed up the customer onboarding process, increase product adoption for your software, reduce the number of tickets your support team needs to deal with, and drive long-term account expansion. Benefits of having a customer education program. Improved customer engagement and product adoption.

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Feedback Software Analytic Tools Reporting Tools Data Visualization 90

freshtrax

AUGUST 20, 2019

Businesses overseas may be interested in entering the Japanese market at this opportune time, so we sat down with Junko (June) Morishita , the Commercial Director of ADARA in Japan, to hear about the company’s experience doing business in Japan for almost four years and the lessons they have learned. Q: ADARA is headquartered in the U.S.,

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Travel Data Visualization Seminar Reporting Tools 53

The Product Coalition

JUNE 5, 2018

Successful project management requires a close working relationship with leadership to ensure each project is aligned with business strategy , even as companies undergo enterprise-wide change. Kevin describes himself as passionate about digital strategy, UX, social media, design, SEO, and analytics. and Seth Godin Productions.

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Analytic Tools Seminar Healthcare Leadership 68

Pragmatic Marketing

NOVEMBER 12, 2018

They look to speaking as a great way to build awareness for their business and personal brand, so doing free gigs can be a good business strategy. Rather, these subject matter experts are usually trying to grow a non-speaking business, such as consulting or similar professional service. A third type of speaker might be called a “hybrid.”

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Intercom, Inc.

APRIL 2, 2020

But the people who didn’t or just weren’t on the market for a product like this were companies like yourself that had studios where you did your recording. So now anybody that needs to record anything is within our market and has a need for a remote recording tool. We’re going to work with you to make it work.

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Reporting Tools Customer Experience Seminar Education 260

Intercom, Inc.

AUGUST 29, 2019

How quickly you’re able to accelerate growth depends on your ability to build a nimble sales org and develop a strong sales strategy. Our Head of Sales Ops, Jeff Serlin, and our Director of Demand Generation, Brian Kotlyar, on how sales and marketing should work together to build a single revenue plan.

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Data Visualization Feedback Software Customer Feedback Customer Experience 172

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. More than 300 Product Managers and Product Marketers will collaborate, share insights, and network.

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Research Software User Testing Product Research Analytic Tools 98

ProductPlan

JULY 19, 2019

Neither do the researchers, founders, marketers, designers, or other PMs. Product managers need to continuously talk with users directly and bring their voice into all of the product strategy communication. From educational seminars to a snowball fight, Mind the Product 2019 was an overall success. Mind the Product takeaways.

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User Testing Product Research Product Management Product Manager 59

Product Beautiful

FEBRUARY 24, 2014

Every company has their own definition of the steps in the funnel, but a typical funnel might have these steps: Qualified Lead (from Marketing). Initial contact, sent marketing materials. What if our marketing materials don’t speak to their pain? How to do Win/Loss Analysis. Win/Loss analysis is typically done in phases.

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Seminar Product Research Data Visualization Customer Experience 61

PMLesson's Ace the PM Interview

DECEMBER 13, 2021

The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles. Whether their education is in engineering, marketing, sales, operations, or otherwise.

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Technical Review Research Software Feedback Software Software Review 52

Product Culture

APRIL 4, 2015

Printing demo discs was cheap and she just wanted my ok to get some co-branded materials made to package them with, and maybe we could do a seminar together, and dedicate some telesales resources to following up on the leads. It was nearly free marketing, right? I said no. Prioritization Anti-patterns. The Role of Product Management.

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Sachin Rekhi

JUNE 22, 2009

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

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Seminar Research Software Data Visualization Advertising 60

Intercom, Inc.

NOVEMBER 21, 2019

In the early days of Intercom, our Chief Strategy Officer and co-founder Des Traynor hosted daily “seminars” to show new signups and prospects how to achieve success with Intercom. As the market continues to evolve, Intercom Academy will help you keep pace and master the latest skills you need to thrive in your career.

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Seminar Feedback Software Customer Experience Education 23

Sequent Learning

AUGUST 26, 2019

Succeeding in product management and innovation while our industries and markets are changing around us is something we deal with every day. We rarely have the luxury of a slow-moving market. That’s what it feels like sometimes, as product managers and product leaders; we rarely have the luxury of a slow-moving market.

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Business of Software Conference

NOVEMBER 28, 2019

Over 30 years Stephen has seen the evolution of software and tech companies with a fascinating career spanning computers, strategy, software , universities, chairing 8 companies, Government, and most recently in AI gaining a wealth of experience and some great insights to share. Stopped off at McKinsey along the way doing Tech strategy.

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Analytic Tools Research Software Data Visualization Software Review 40