Pragmatic Marketing

NOVEMBER 12, 2018

Conferences, seminars and forums held by event organizations, associations, professional and industry trade groups and academic institutions all offer the opportunity to reach people you might not be able to through traditional advertising and promotion. Now let’s focus primarily on the unpaid engagements, and how to get them.

Seminar 70

Seminar User Testing Advertising Customer Experience 70

Sachin Rekhi

JUNE 22, 2009

Several months ago I had the opportunity to sit in on a guest lecture Clara Shih gave at the Stanford Seminar on People, Computers, and Design. After attending the seminar, I decided to read the book and wanted to share some of the key trends discussed and the business opportunities that arise from them.

Seminar 60

Seminar Research Software Data Visualization Advertising 60

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Business of Software Conference

NOVEMBER 1, 2023

We want some kind of free, viral, network effect – a silver bullet, so to speak – to suddenly ‘flip the switch’ and skyrocket our software company to profitability. But that’s not the reality for most software entrepreneurs. Plus, they likely have a marketing budget that can blow yours out of the water.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

The Product Coalition

JANUARY 28, 2019

The Rollaboard suitcase had mass market appeal and became ubiquitous all over the world. You can create an even bigger success by targeting 10 per cent of your market and working to make them 100 per cent ecstatic. They also needed a tool to take apart and reassemble their rifles, which was one of the drills they had to perform.

Seminar 81

Seminar Travel Airlines User Testing 81

Intercom, Inc.

JULY 23, 2020

Though technology has allowed us to work remotely for quite some time, companies have debated whether it’s truly best for business. So what’s the solution? Today, we’re careening between a bloated set of apps that are time-consuming at best and unreliable at worst. It’s a bold gambit, but if anyone can pull it off, Daniel can.

Research Software 199

Research Software Feedback Software Reporting Tools Technical Review 199

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Business of Software Conference

NOVEMBER 28, 2019

There are three main aspects to sales: Planning, Selling, and Tools. This talk from Stephen Allott takes you throught the journey of planning for success and which rules and tools can help and hinder your organization. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40