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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

” Product: “We’re endlessly creating and updating demos, decks, product bulletins, release dates/roadmaps, FAQs, technical docs, checklists, cheat sheets -- but Sales hardly uses any of them, and still expresses deep frustration with us.  Sales Sales teams hate this.  They

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. The Value of a Product Marketing Roadmap for Sales.

Marketing 130
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Top Customer Success Trends To Watch For In 2020

Gainsight

Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. So historically, you know, the prioritization would be more sales reps, more solutions consultants, more marketing spend maybe.

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The Great Silence

The Product Coalition

From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. Better sales training also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is.