article thumbnail

Clearbit’s VP of Customer Success on turning economic headwinds into a growth opportunity

Intercom, Inc.

First, as the economy is buffeted by turbulent seas, companies must batten down the hatches and devote their time and attention to their current customers. Unlike previous financial downturns, businesses have more access than ever to technology that can put their data to work. There’s a high cost to these flubs.

article thumbnail

30 Steps to Mobile App Launch

Alchemer Mobile

They focus all of their time and resources on building a great app. When it comes time to launch, however, they fall into the trap of thinking submitting an app to the app stores is the same as launching an app. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. It’s marketing.