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Clearbit’s VP of Customer Success on turning economic headwinds into a growth opportunity

Intercom, Inc.

First, as the economy is buffeted by turbulent seas, companies must batten down the hatches and devote their time and attention to their current customers. Unlike previous financial downturns, businesses have more access than ever to technology that can put their data to work. There’s a high cost to these flubs.

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30 Steps to Mobile App Launch

Alchemer Mobile

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?