492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
Product Innovation Educators
JUNE 3, 2024
Secondary research: Analyzing data from already available sources like market reports, competitor websites, and customer reviews. Involve other teams like sales and engineering for shared learning. For example, PepsiCo’s Dewmocracy campaign used social media to crowdsource new Mountain Dew flavors.
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