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What we learned moving sales and product upmarket together

Intercom, Inc.

We were laser-focused on helping everyone buy Intercom and nailing the fundamentals of SaaS sales. We had to look at the problems our new customers needed to solve with fresh eyes and build a healthy partnership with Product to turn these roadblocks in the sales cycle into solutions that customers would love.

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6 Things I Learned About PLG and Customer Success

Gainsight

Because the product is so technical, the CS team includes the traditional CSM role as well as Technical Account Managers and Solutions Architects. Finally, for the main event, we asked the group to crowdsource a list of things that make Customer Success in the PLG world different. Here are the top 6 insights: 1.

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My framework for Machine Learning Products — Part 1 of 3

The Product Coalition

Build a feedback loop This helps to gauge customer satisfaction and generates data for improving your machine learning model Monitor For errors, technical glitches and prediction accuracy Get creative! Once the problem is identified, we need to explore if machine learning offers the best solution. Here goes step 1!

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Product teams responsible for introducing new solutions to the market are embracing agile workflows and need to engage in higher-velocity decision-making to inform recurring code sprints.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Product teams responsible for introducing new solutions to the market are embracing agile workflows and need to engage in higher-velocity decision-making to inform recurring code sprints.