Intercom, Inc.
JUNE 20, 2018
Today it’s no wonder that the strong majority of companies want their strategy to be driven by product, not sales and that’s likely for the best. Creating one-off builds for a handful of customers puts you on the fast track to a Frankenstein product and a customer acquisition strategy that doesn’t scale.
Gainsight
APRIL 2, 2021
Yet, one cohort of CS leaders exists that I’ve found to truly be special snowflakes: Customer Success teams in companies that employ Product-led Growth strategies. Finally, for the main event, we asked the group to crowdsource a list of things that make Customer Success in the PLG world different. Here are the top 6 insights: 1.
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DISQO
JULY 5, 2018
In short, market research is extraordinarily effective for sensing broad marketplace changes and informing the organization about what markets to enter and what go-to-market strategies to deploy. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. appeared first on Feedback Loop.
DISQO
JULY 5, 2018
In short, market research is extraordinarily effective for sensing broad marketplace changes and informing the organization about what markets to enter and what go-to-market strategies to deploy. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. appeared first on Feedback Loop.
Alchemer Mobile
FEBRUARY 2, 2021
The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy.
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