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What we learned moving sales and product upmarket together

Intercom, Inc.

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. Trial and error: adding sales input to the product roadmap. Where does sales fit in at a company driven by product strategy?

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How do market researchers add experimentation to drive better business outcomes?

DISQO

In short, market research is extraordinarily effective for sensing broad marketplace changes and informing the organization about what markets to enter and what go-to-market strategies to deploy. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. appeared first on Feedback Loop.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

In short, market research is extraordinarily effective for sensing broad marketplace changes and informing the organization about what markets to enter and what go-to-market strategies to deploy. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. appeared first on Feedback Loop.

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30 Steps to Mobile App Launch

Alchemer Mobile

If you’re ready to submit your app to the app stores next week, condense the most important elements of pre-launch into a one-week period and move the other items to your post-launch roadmap. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for?