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How do market researchers add experimentation to drive better business outcomes?

DISQO

In an effort to get closer to Amazon’s benchmark of having 70% of the information needed, some product managers even go to nearby Starbucks to generate feedback from random patrons. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. It’s not a rigorous practice by any means.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

In an effort to get closer to Amazon’s benchmark of having 70% of the information needed, some product managers even go to nearby Starbucks to generate feedback from random patrons. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. It’s not a rigorous practice by any means.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

In an effort to get closer to Amazon’s benchmark of having 70% of the information needed, some product managers even go to nearby Starbucks to generate feedback from random patrons. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. It’s not a rigorous practice by any means.

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

Alex Yang: For those of you who are wondering why you just got Rick-rolled, Elpie and I decided to crowdsource our walk on song from our team. So, against this calibre of competition how does a small startup managed to remain competitive? How do you still manage to assemble a superstar team before you dive in.