How do market researchers add experimentation to drive better business outcomes?
DISQO
JULY 5, 2018
In an effort to get closer to Amazon’s benchmark of having 70% of the information needed, some product managers even go to nearby Starbucks to generate feedback from random patrons. DE Shaw incubated a startup and validated an initial offering 3x faster than usual. It’s not a rigorous practice by any means.
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