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Developing a Test Strategy for the Agile World

Centercode

Test strategy is critical to the success of any testing effort – but where do you start? How you involve real users in beta testing? In our interview with Adam Satterfield , director of Testing and Quality at Anthem, we dive deeper into these questions and the importance of test strategy on the whole.

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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Primary Market Research Secondary Market Research Surveys Market reports Focus groups Industry publications Interviews Government statistics Customer observation Competitor websites Qualitative vs. Quantitative Research Qualitative research explores the “why” behind customer attitudes and behaviors.

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Crowdtesting – all you need to know

Usersnap

It’s nice to have your customers testing the application. It is a cost-effective and real-world multi-platform testing approach. Crowdtesting is simply user testing through broader groups of people. You can have a variety of devices for testing. Let’s look at the primary “Crowdsourcing” concept first.

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Japan vs. US: Cross-Cultural Differences in User Research

freshtrax

The US is very unique in that its UX industry is very advanced thus there are many services and tools that are specifically designed for user research. This includes panel recruitment services dedicated to user research as well as user testing/research platforms that have integrated recruitment services. Conducting the interview.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. You are running split tests so that your insights are comparative (e.g.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. You are running split tests so that your insights are comparative (e.g.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people. You are running split tests so that your insights are comparative (e.g.