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Don’t Miss These Speakers at #mtpcon San Francisco

Mind the Product

Brant previously authored The Entrepreneur’s Guide to Customer Development, the first purpose-written book to discuss Lean Startup and Customer Development concepts and he is the Co-Founder of Moves the Needle, which has advised the innovation practices of such leading companies as GE, Intuit, Capital One, ING and Cisco.

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The Subscription Value Loop: A framework for growing consumer subscription businesses

Lenny Rachitsky

The framework is based on his experience advising dozens of consumer subscription businesses, as well as his analysis of over 30,000 consumer subscription apps (based on proprietary data provided by RevenueCat ) and interviews with leaders at dozens of top consumer subscription companies. Your tips have been invaluable.

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An OKR Fable

Product Bookshelf

The OKR method has its roots in HP’s Management by Objectives (MBO) which seeks to achieve alignment through a cascading set of objectives through the enterprise. The story begins with the struggling founders meeting with their top advisor and board member who recommends OKRs. The scenarios and characters are realistic and familiar.