CTO Coach Handbook Positioning Product Research 
Mind the Product
FEBRUARY 1, 2019
getting a certification (be it scrum, agile, product, coaching … you name it). The list goes on and on – showing once again that our product community is made up of people who push themselves, are curious, and have a learning mindset. Are you moving towards a positive outcome, or away from a negative one?
Business of Software Conference
SEPTEMBER 10, 2018
Current reading: I’m currently in the middle of reading a whole slew of books on JTBD, for the research I’m doing on the topic. Next up: Moesta’s Jobs-to-be-Done Handbook and Christensen’s Competing Against Luck. Mikey Trafton, Alamo Drafthouse, CTO. At Rapportive, we were 100% product. Finished Ulwick’s Jobs-To-Be-Done.
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