CTO Coach Handbook Positioning User Testing 
Mind the Product
FEBRUARY 1, 2019
getting a certification (be it scrum, agile, product, coaching … you name it). hitting a specific metric (revenue/users/conversion, etc). And with research showing that people who set goals are more likely to succeed than those who don’t, we should be all good… right? Avoidance goal: “Avoid arguing with the CTO.”.
Business of Software Conference
SEPTEMBER 10, 2018
Current reading: I’m currently in the middle of reading a whole slew of books on JTBD, for the research I’m doing on the topic. Next up: Moesta’s Jobs-to-be-Done Handbook and Christensen’s Competing Against Luck. Mikey Trafton, Alamo Drafthouse, CTO. Currently in the middle of Alan Klement’s Why Kale And Coffee Compete.
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