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Don’t Miss These Speakers at #mtpcon San Francisco

Mind the Product

Brant previously authored The Entrepreneur’s Guide to Customer Development, the first purpose-written book to discuss Lean Startup and Customer Development concepts and he is the Co-Founder of Moves the Needle, which has advised the innovation practices of such leading companies as GE, Intuit, Capital One, ING and Cisco.

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An OKR Fable

Product Bookshelf

The OKR method has its roots in HP’s Management by Objectives (MBO) which seeks to achieve alignment through a cascading set of objectives through the enterprise. The story begins with the struggling founders meeting with their top advisor and board member who recommends OKRs. The scenarios and characters are realistic and familiar.