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Why Tools Are Not the Answer

The Product Coalition

It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. Tools alone cannot be the answer. Tools can help us do that. Here’s why.

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Insight From Marty Cagan’s Coach the Coaches Workshop (Part 2)

The Product Coalition

In part two of this summary, I am moving to talk about strategy and leadership insights. Today I will focus more on leadership and strategy. Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked.

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How people will find your product

The Product Coalition

Photo by Denys Nevozhai on Unsplash Defining of how people will get in touch with your product is something every startup should do very early on. This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like.