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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. One of the main benefits of AI transformation in marketing is gaining a deeper comprehension of customer behavior. billion U.S. How is AI used in marketing?

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Security at Intercom: How our InfoSec team protects our customers’ data and trust

Intercom, Inc.

The mission of the Intercom Information Security (InfoSec) team is to foster and safeguard customer trust – and we think a lot about how we preserve Intercom’s agility while also recognizing and mitigating the highest-rated security risks. . The team’s remit covers: security and abuse; governance risk and compliance; and IT.

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Team Sport: Adobe’s Approach to In-Product Guides

Gainsight

” Companies with well-built solutions are discovering when they partner with equally good and complementary products; the results are outstanding. That happened when Adobe’s top-performing Product Adoption Team combined efforts using their Audience Manager with Gainsight’s PX solution. Analytics-Driven Success.

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customer communications strategy. At Intercom, we’re offering our platform for free to any group fighting COVID-19 and its impact on society.