Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management
Revulytics
NOVEMBER 29, 2018
Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. Now, consider the value of in-app messaging as part of a risk management strategy.
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