14 Important Mobile App Metrics to Track (+ Benchmarks)
Userpilot
MARCH 30, 2025
churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain. The key is to understand your users and continuously optimize your mobile app for exceptional value. 1 Engagement DAU/MAU Understand daily and monthly active user engagement and overall app popularity.
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