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14 Best Customer Analytics Platforms in 2024

Userpilot

TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Customer analytics deliver many benefits for companies, such as improving customer satisfaction , driving customer loyalty , and increasing customer lifetime value. A KPI overview dashboard from Tableau.

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Product Analytics Marketing Automation: A Guide for SaaS Companies

Userpilot

Product analytics can help marketers understand user pain points and needs, improve the effectiveness of marketing campaigns, and refine pricing strategies, ultimately improving customer satisfaction and making the product more competitive. Custom event tracking helps teams track customer journeys and engage them accordingly.

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Creating Customer Feedback Systems: A Step-By-Step Guide

Userpilot

It also allows them to make informed product development decisions, and improve customer satisfaction and loyalty. Implementing customer feedback systems involves gathering feedback via multiple channels, including in-app surveys , interviews, reviews, and social media comments to name a few. NPS dashboard in Userpilot.

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How to Conduct a UX Audit in SaaS

Userpilot

TL;DR A UX audit is a data-driven assessment of your website or product’s performance in terms of user experience. UX audits highlight usability issues that drive users away, along with opportunities for refinement to improve customer satisfaction. Provide shortcuts to aid the efficiency of expert users.

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Step-by-Step Guide to Building a Review Funnel in SaaS

Userpilot

Collecting customer reviews from multiple channels is the first step to creating a review funnel. It can help you get customer insights to improve their experience. Use automated follow-up emails and messages to reassure customers that you take their feedback seriously. Customer feedback analytics in Userpilot.

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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Make changes to your marketing strategy if needed: Through marketing surveys, you’ll uncover the demographics within your target customers and learn more about their needs. With this information, you can adjust your messaging , campaign channels, pricing , and other elements of your strategy. User persona example from Userpilot.

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Omnichannel Analytics Guide for SaaS Companies

Userpilot

The main challenges of implementing omnichannel analytics involve data integration , complex customer journeys, cross-channel attribution, data privacy and security, and information overload leading to analysis paralysis. For example, your goal may be to increase customer satisfaction and your metrics – CSAT and NPS.