Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? Typeform – best for long-form market research surveys.

Data Visualization 75

Data Visualization Product Research Research Software Analytic Tools 75

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 91

Feedback Software Research Software Analytic Tools Product Research 91

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

User Testing 89

User Testing Data Visualization Feedback Software Research Software 89

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. Want to learn how? This blog post will give you all you need to create and implement a more customer-oriented marketing strategy. Source: Userpilot.

Feedback Software 92

Feedback Software User Testing Research Software Customer Feedback 92

Userpilot

JANUARY 9, 2024

you can issue them each time a user attempts a usability task ). You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. The average SEQ score for SaaS is 5.3 Net Promoter Score.

Data Visualization 93

Data Visualization User Testing Product Research Analytic Tools 93

Userpilot

JANUARY 28, 2024

How large is your company? Create user onboarding flows code-free. So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. Market research survey.

User Testing 73

User Testing Customer Feedback Product Research Feedback Software 73

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. For instance, market research data can help you decide on effective product management strategies.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 87

Feedback Software Analytic Tools Research Software Customer Experience 87

Userpilot

SEPTEMBER 15, 2022

Want to learn how to collect and act on customer intelligence data? Customer intelligence (CI) is the process of collecting data at every stage of the user journey and from external sources. SaaS companies use CI data to derive insights into unmet customer needs and take action to improve customer satisfaction.

Feedback Software 95

Feedback Software Research Software Analytic Tools Data Visualization 95

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. It involves market research, goal setting, and the development of your go-to-market strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 98

Product launches Product Research Data Visualization Research Software 98

Userpilot

APRIL 7, 2023

This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. TLDR B2B customer insights are the knowledge and information gained by companies that focus on businesses as individual customers.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Research Software 85

Userpilot

OCTOBER 24, 2022

Net Promoter Score (NPS) is one of the most widely used metrics to measure customer experience. NPS data helps you dig deeper into your customers and find out whether they are your brand’s promoters, passives, or detractors. Calculate your Net Promoter Score and measure customer loyalty. How to Calculate NPS.

Feedback Software 90

Feedback Software Analytic Tools Research Software Software Review 90

Userpilot

JANUARY 31, 2023

Here we will discuss how you can define product launch success and how to track, monitor, and improve it. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue.

Onboarding KPIs 87

Onboarding KPIs Product launches Analytic Tools Feedback Software 87

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

OCTOBER 31, 2022

Examples include customer pain points, brand image, product features and functionality, price, and user-friendly experiences. When you analyze customer needs, you need to get valuable insights from various customer data sources such as customer feedback , market research, focus groups, and product usage trends.

Data Visualization 91

Data Visualization Analytic Tools User Testing Feedback Software 91

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Create a targeted go-to-market strategy for your launch plan.

Product launches 83

Product launches User Testing Product Research ChatGPT 83

Userpilot

MARCH 25, 2024

Shows how to leverage PLG strategies to boost the value of your SaaS business. Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. How to value SaaS companies?

Feedback Software 90

Feedback Software Analytic Tools Research Software Data Visualization 90

Userpilot

NOVEMBER 10, 2022

If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points? Why do customers’ pain points matter? How to resolve the most common customers’ pain points.

User Friction 85

User Friction Customer Experience User Testing Product Research 85

Userpilot

SEPTEMBER 7, 2022

White space analysis identifies gaps in existing services on the market or in internal processes and uncovers hidden opportunities. White space analysis helps customer success and sales managers discover unmet customer needs and fulfill them accordingly, spot cross and upselling opportunities , and refine the sales strategy.

Data Visualization 91

Data Visualization Feedback Software Research Software Analytic Tools 91

Userpilot

APRIL 18, 2023

In this article, we discuss different types of questions, and how to write good surveys. How to write good survey questions Designing a survey with well-crafted questions is crucial for gathering accurate and useful information. But how do you write good survey questions? scale) How would you rate the product’s value for money?

Customer Feedback 86

Customer Feedback Data Visualization Product Research User Testing 86

Userpilot

JANUARY 10, 2024

This proactive approach allows you to implement targeted enhancements, ensuring a smoother and more satisfying user experience. Ultimately, addressing these gaps not only boosts user satisfaction but also cultivates customer loyalty and positive brand perception. The research will then confirm or reject this hypothesis.

User Testing 93

User Testing Research Software Analytic Tools Feedback Software 93

Pragmatic Marketing

JULY 25, 2018

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1. If not, no worries.

Technical Review 70

Technical Review Product Research User Testing Reporting Tools 70

Pragmatic Marketing

JULY 25, 2018

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1. If not, no worries.

Technical Review 70

Technical Review Product Research User Testing Reporting Tools 70

Userpilot

OCTOBER 17, 2023

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. Behavioral data to spot trends, opportunities, and pain points so you can address areas of friction and craft a more seamless user experience. How to collect market research data?

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. It also helps you improve customer retention and make better marketing decisions.

Data Visualization 94

Data Visualization Analytic Tools Research Software User Testing 94

Userpilot

NOVEMBER 2, 2022

How does adding value to products contribute to faster product growth? Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. How to measure product value. How to measure product value?

Feedback Software 87

Feedback Software Research Software User Testing Product Research 87

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 83

Research Software Analytic Tools Feedback Software User Testing 83

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. For instance, a PM at a SaaS company might use a customer satisfaction template post-interaction to gauge user experience quickly.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Haines-Group

OCTOBER 17, 2023

Identify Business Objectives Related to the Product (Desired business results) Typically: Revenue; Growth; Churn; Profit; Costs; Customer Satisfaction; etc. We’ll focus on a digital product example here. Steps for Building an OST 1. Example: 2. Note that, in practice, steps 2 and 3 run concurrently. Example: 5.

Research Software 78

Research Software Feedback Software Product Research User Testing 78

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Here are two examples to show how this works.

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

ProductPlan

OCTOBER 4, 2022

In a world of data-driven decision-making, it’s essential to factor in what’s happening in the rest of the market. Your customers and prospects don’t live in a vacuum, nor can your product strategy. Tactical intelligence focused on near-term market share capture and revenue generation. What are our target markets?

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Userpilot

NOVEMBER 21, 2023

We also share some best practices for product managers on how to pull off a successful product launch. Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience.

Product launches 84

Product launches User Testing Product Research Analytic Tools 84

Userpilot

JANUARY 14, 2023

Continuous product discovery is necessary to keep up with the changes in user and market needs. PMs of successful products build features in response to user needs. Understanding user needs is necessary to avoid falling into build traps. Product-Market Fit is a measure of how well your product satisfies your user needs.

Feedback Software 90

Feedback Software Research Software Product Research User Testing 90

Userpilot

MAY 14, 2023

Feedback widgets allow you to get feedback passively on topics like feature requests and prompt smiley face surveys to measure customer satisfaction. Email surveys let you understand customer experience at different stages of the user journey and after specific interactions. Create NPS surveys with Userpilot.

Feedback Software 87

Feedback Software User Testing Customer Feedback Analytic Tools 87

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 88

Customer Feedback User Testing Feedback Software Data Visualization 88

The Product Coalition

JANUARY 25, 2021

Use them to deliver more value to your customers, support your marketing and sales teams, get more involved with your partners, and more. Leverage your business understanding, your wide view of the market and your authority as a subject matter expert to create content that is both authentic and enlightening. Blog posts ?—?your

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Userpilot

MAY 30, 2022

Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. Better tailored message for customer segments.

Data Visualization 94

Data Visualization Feedback Software Research Software Analytic Tools 94