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Product Marketing OKRs: How to Properly Measure Product Marketing Success

Userpilot

OKRs are different from KPIs because a KPI is strictly a metric that reflects performance. There are two main performance frameworks in product marketing – OKRs and KPIs. Meanwhile, a KPI is a single metric that gives a reflection of performance in one area. Increase user satisfaction.

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The Accidental Product Manager: From Cars To Games To Google

PMLesson's Ace the PM Interview

As an example, when I was interviewing with Amazon, I talked about my consulting experience and how coming from an industry where customer satisfaction is paramount to the survival of our business, I am already naturally bent towards thriving in an environment like Amazon, where customer obsession trumps everything else.