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Enterprise Products - Roadmap Planning and Development Methodology

Effective Roadmap Planning and Development Process for Enterprise Products

You need to be precise, if it’s the CEO, CFO, VP – Sales, CMO, etc… You need to know as what ROI this user looks out to buy the product and continue to stay vested in the journey. Similar approach applies to user persona. Market Research : Adopt Primary and Secondary research techniques to gather intelligence on the market.