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Event Data for SaaS: A Complete Guide with Examples

Userpilot

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. In this article, we’ll walk you through everything you need to know about event data with industry-leading examples. What is event data?

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From star schema to event schema: One simple step to a self-serve analytics data model

Mixpanel

In plenty of companies, self-serve looks something like this: BI (business intelligence) dashboards showing visualizations of how team-based or companywide KPIs (key performance indicators) are faring. While dashboards like these can be essential assets, they aren’t necessarily going as far as enabling true self-serve analytics.

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How to Improve Customer Retention: 20 Actionable Strategies

Userpilot

Leverage targeted in-app messaging to announce new features, drive upgrades, and overcome user friction. Create a customer retention analytics dashboard to measure success across key metrics. The term can also refer to a business strategy aimed at building long-term relationships with customers and strengthening their loyalty.

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How to Create a Customer Advocacy Strategy for SaaS Companies

Userpilot

Build lasting relationships with customers through personalized experiences , hosting events, and creating forums and user groups. Having identified your prospective advocates, prompt them to action, like leaving a review, with targeted in-app messages. Features & Events Dashboard in Userpilot.

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What is User Engagement Analysis? Top 9 Metrics to Track

Userpilot

User engagement could also refer to the strategies that businesses use to drive user interactions with the product, such as in-app messages or emails. User engagement vs customer engagement Customer engagement and user engagement refer to different interactions. Core feature engagement dashboard in Userpilot.

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Product in Practice: Iterating on Outcomes with Limited Data

Product Talk

It’s not like most apps where it’s not even a consideration—of course Slack knows whether I sent messages and it probably knows who I sent messages to,” says Thomas. They also tracked what Thomas refers to as “blunt measures”—things like the numbers of users logging in or not. You don’t want that.

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Product Analytics Marketing Automation: A Guide for SaaS Companies

Userpilot

Custom event tracking helps teams track customer journeys and engage them accordingly. Contextual in-app messages help increase user engagement and drive account expansion. When choosing an analytics tool, look out for real-time data reporting, intuitive UI, custom dashboards, integrations with other tools, and flexible pricing plans.