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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. Also, heavily use View Users to reach out to power users and get feedback/ customer stories for marketing content.

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The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. How is marketing for software products different?

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Product Marketing vs Marketing: Understanding the Differences

Userpilot

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? How do you decide on which will bring you the highest ROI for your business?

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What is Customer Friction in SaaS: How to Measure & Reduce

Userpilot

In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product. That’s how you can spot negative patterns in feature usage caused by friction.

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CAC Payback Period: How to Calculate and Reduce It?

Userpilot

Our guide explores: What exactly CAC payback is Why you should be tracking it How to calculate the CAC payback period for your SaaS What other metrics you need to track How to reduce your CAC payback period We also look at how Userpilot can help you do the job. How to calculate CAC payback period?

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How to Improve Customer Satisfaction Scores: 14 Effective Tactics

Userpilot

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? A good customer satisfaction level ensures great product engagement to retain customers longer. Send CSAT surveys to measure overall customer satisfaction with your product. What is customer satisfaction?

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User Retention Playbook: How to Keep Customers Happy

Userpilot

You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. When developing your product , address app performance issues to improve user retention. Measure retention to understand user behavior and how many users are completing adoption.