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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Book a demo now to begin. Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it. For instance, use educational blog posts for awareness, case studies for consideration, and product demos for decision-making.

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SaaS Metrics 101: LTV – Lifetime Value

Userpilot

Embed a Help Center into your product. Contrary to what you might think if you’re a developer, SaaS customers often churn due to poor customer service, as opposed to a product being buggy. A Help Center is a small widget that allows users to access self-service support articles — but without having to leave your app.

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20 Best SaaS Landing Pages and Why They Convert So Well

Userpilot

Elements such as demo videos, interface screenshots, and chatbots are commonly found on landing pages as well. Key elements on SaaS landing pages Since every SaaS business is different, it should come as no surprise that every SaaS landing page is different too. Demo video. Asana Asana landing page. Bitly Bitly landing page.