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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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10 Things That Would Happen if All Customer-Facing Disciplines Were Aligned to a Common View of the Customer

Product Management University

Product Management’s guiding light would be the list of customer goals, outcomes and obstacles from largest to smallest impact, and they’d use it to create a portfolio roadmap that synchronizes all product roadmaps to that list so that the whole (of the integrated portfolio) has greater value than the sum of the products.

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Feature Prioritization Matrix 101 for Product Teams

Userpilot

Examples of different prioritization frameworks. A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions. Next, put them on the roadmap , considering feature interdependencies and timelines. Create the grid.

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16 Product Manager Skills For SaaS Product Management

Userpilot

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. As roadmapping is a key part of the job, good PMs are competent users of product management applications that streamline the process. Book the demo! Product manager skills: market research.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

The product management process starts with building an understanding of your users and the market, defining a vision and strategy , generating and prioritizing ideas that could solve user problems, articulating them in a clear roadmap, launching an MVP, and then gathering feedback to evolve it over time. What is product management?