What is Value Realization in SaaS and Why Does It Matter?
Userpilot
JANUARY 17, 2023
If your SaaS offers a demo or a free trial, value realization can be the decisive moment when a user decides to convert into a paying customer. As the name indicates, time to value (TTV) refers to the time it takes for a user to realize the expected value of your product. Then ask them to upgrade with a personalized message.
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