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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In General sales support. Sales content. Competitive/market intel.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In General sales support. Sales content. Competitive/market intel.

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How to Build a Solid SaaS Onboarding Strategy: Step-by-Step Guide

Userpilot

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. SaaS user onboarding is a crucial step in the customer journey.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Portfolio product management is a customer outcome approach to product management and product marketing that eliminates silos and competing priorities and fosters collaboration across product teams. It limits your view of the customer to the users of the product. What are the Core Principles of Portfolio Product Management?

Marketing 130