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PLG for Enterprise: Best Practices for Scalable Business Growth

Userpilot

PLG for enterprise? TL;DR We define product-led growth (PLG) as a business strategy that uses the product to boost its own growth. Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value.

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Mixpanel Marketing Analytics

Mixpanel

Mixpanel launched over a decade ago as an analytics tool for product teams. That makes it important to use the same analytics tool. Traditional marketing analytics tools were built for just the web, but marketing channels have evolved. That makes it important to use the same analytics tool. There are two reasons why.

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Gainsight Pulse—Towards a Digital, Enterprise-wide Strategy for Customer Success

Gainsight

This aligns with the vendor’s view of Customer Success, particularly among its largely SaaS customer base, as something that should permeate across the enterprise. ” Currently, all the various functions that B2B customers typically interact with across an enterprise tend to operate in their own functional silos.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics. If you want to skip right to seeing for yourself how Mixpanel Marketing Analytics works, you can play around with our public Board here.

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?

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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

Market Development involves selling existing products to new markets. Product Development aims to grow within the existing market by introducing new or enhanced products. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships.

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A Guide to Choosing the Best SaaS Learning Management System

Userpilot

The main features of a good LMS are an intuitive UI, support for different content types, course management features, assessment and certification functionalities, tracking and reporting, collaboration features, and gamification. Tracking and reporting functionality to keep a pulse on learners’ progress. What are these features?