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Mixpanel Marketing Analytics

Mixpanel

Mixpanel launched over a decade ago as an analytics tool for product teams. Product and marketing teams have to collaborate very closely to drive growth, especially when the goal is product-led growth (PLG). That makes it important to use the same analytics tool. There are two reasons why.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. NPS scores or bug reports).

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BoS Conf Online Fall Supporter: Logi Analytics

Business of Software Conference

A Little about Logi Analytics. Logi Analytics, an insight software company, empowers the world’s software teams with the most intuitive, developer-grade embedded analytics solutions and a team of dedicated experts invested in your success. Learn more about Logi Analytics here. Get your Fall BoS Conference Ticket.

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Aha Moment: The Ultimate Guide for Product Managers (+Examples)

Userpilot

They’re also great for showcasing the core product functionality to new users. Friction can slow users down or stop them from experiencing the Aha moment, so use analytics tools like funnel analysis to identify and remove it from the user journey. For a 360 view, complement the analytics data with user feedback.

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? Let’s dive in!

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Life Beyond Google Analytics: Pick the Best Tools for the job

Mind the Product

Google Analytics as Your Default Platform? Sure, if it’s 2010… A product manager’s role as an analyst is sometimes forgotten or not recognized. As a product manager, the impact of your business decisions will be measured by your product’s front-end data. In-app Services. Crash Reports.

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UX Analytics 101: How to Collect and Use User Data in SaaS

Userpilot

What does the term UX analytics stand for? This article will guide you through every important aspect of collecting and utilizing user behavior data to drive product growth. UX analytics refers to analyzing how the users engage with your product UI and how is their overall experience while using the product.