Differentiation Inbound Magazine Vision 
Dear Strategy
AUGUST 27, 2018
This usually exists at a business or business unit level and covers the high-level vision, objectives, and strategic initiatives for the overall company. That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level.
Business of Software Conference
JANUARY 16, 2020
It’s not your vision in the market. But what I learned after doing this literally like nine thousand times is if you start anywhere you will generally end up with neat positioning that isn’t necessarily differentiated and if you want positioning that wins in a market you have to show how you’re different than everyone else.
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