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How do you kill a bad product idea?

DISQO

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

article thumbnail

How do you kill a bad product idea?

DISQO

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

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article thumbnail

How do you kill a bad product idea?

DISQO

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

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How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way. A different approach is the Jobs-to-be-Done framework.

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The Product Adoption Dictionary: Every UX Term You Wanted To Know, But Were Afraid To Ask

Userpilot

Hence: team Userpilot has put together the ultimate guide to product adoption and onboarding terminology! Compare the examples below from Smashing Magazine : Source: smashingmagazine.com. Developers can in turn meet those needs with deliverable features. Product adoption has picked up a fair amount of jargon over the years.

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Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. Unfortunately it works the same if I do a bad job. Let’s call it team collaboration for lawyers. Transcript.

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Say No With Confidence: How To Tell The Great Ideas From The Merely Good | Bruce McCarthy, Product Culture | BoS USA 2018

Business of Software Conference

Learn the method that Bruce used to focus his team on the few critical things that resulted in the sale of his company for $125 million. I’ve been in product management roles or engineering management or UX or business development or agile enablement. He’ll cover: Why prioritization is important. And there was just no consensus.