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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

We entered a working partnership with a technology provider that had the right economic incentives given this solution, delivered differentiation beyond the current offering, and had the potential to expand their customer base (a win-win, which is critical from a Transaction-Cost-Economics perspective).

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