Product Management University
AUGUST 15, 2023
You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy
Mind the Product
FEBRUARY 19, 2019
Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. In some industry verticals, “going digital” is happening so slowly that a successful transformation is seen as a way to differentiate an organisation from the competition.
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Product Management University
OCTOBER 13, 2023
PORTFOLIO STRATEGY WHITE PAPER : How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success Now comes the execution, and the devil is always in the details. But here’s the difference in a portfolio management model.
Product Management University
AUGUST 21, 2023
The parts of your portfolio strategy that change every 12 months should mirror the business investment priorities of your target customers that are most relevant to what you do. Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market.
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