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How to make CX less ‘squishy’ and more data-driven

Gainsight

Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. Happily, I’m starting to see some progressive support organizations lead into CX by providing more documentation and building out self-service options.

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The Great Silence

The Product Coalition

Better sales training also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is. Then what would happen, is I would hear him respond, at the very most, with three customer names. Do you see the problem? Can you list them perhaps?”

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Do you have documents that you use. Yeah, absolutely.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Do you have documents that you use. Yeah, absolutely.