eBook Framework Market Research Product Strategy 
PMLesson's Ace the PM Interview
APRIL 25, 2022
Had B&N marketed the nook more creatively, I believe it could have been successful. It was an Android tablet at its core and failed to highlight its capabilities beyond reading ebooks. Be aggressive with marketing. The product was only advertised in storefronts and did little to compete in the online space.
UX Studio: Product Management
AUGUST 17, 2018
Ideally, the product team has already passed that. In such cases, professional market research may work better for starters. The basic answer: any and every time during the product cycle. Something can always improve the product, so don’t forget the lean UX cycle: think, make, check. Download our free ebook now!
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