Harmony or Dissonance: Decoding Data Divergence Between AB Tasty and Google Analytics
NOVEMBER 22, 2023
The world of data collection has grown exponentially over the years, providing companies with crucial information to make informed decisions. However, within this complex ecosystem, a major challenge arises: data divergence. Two analytics tools, even if they seem to be following the same guidelines, can at times produce different results. Why do they differ?